Our Story
Clear Essence Cosmetics USA, Inc dba Bluefield Associates, Inc. is one of the first skincare brands ever created by and for people of color. Since the late 1980s, we have made a commitment to the ethnic complexion market, a market that was otherwise untapped three decades ago.
Today, Clear Essence Cosmetics USA, Inc dba Bluefield Associates, Inc. is the leader among its competitors. We proudly stand as the most preferred skincare brand by people of color, worldwide.
What sets us apart is our quality, care and innovation. We recognize the physical and physiological differences between skin tones, and work to identify and target the needs of ethnic skin types. Darker complexions are more likely to experience water loss and dryness, sometimes described as ‘ashy’ skin. They are also prone to hyperpigmentation, which is an overproduction of melanin that causes uneven skin tone and dark spots. Our team of cosmetologists and industry experts continue to research and develop formulations that specifically target these conditions. Our mission is to manufacture and distribute products that make darker skin types look and feel amazing. Clear Essence Cosmetics USA, Inc dba Bluefield Associates, Inc. unites the principles of science and beauty to nourish radiant skin. Our products make waves far and wide thanks to superior service. We ship internationally, from our factory to your doorstep. Custom care for every product and every customer is a top priority. With Clear Essence Cosmetics, achieving your ultimate complexion has never been so simple.
Our Target
Clear Essence Cosmetics USA, Inc dba Bluefield Associates, Inc. merges problem-solving with pampering to produce highly effective skin care solutions for people of color.
Despite mass market products often homing in on Caucasian skin concerns, recent global research suggests that more than 82 percent of the worldwide population can be classified as persons of color. In the United States, the ratio between white and non-white skin is 50/50 and changing rapidly.
Although a U.S.-based enterprise, Clear Essence Cosmetics USA, Inc dba Bluefield Associates, Inc. currently receives more revenue in export sales than it does from U.S. domestic volume. Its products are sold into markets around the world, ranging from Nigeria to Germany to The Caribbean. In the past decade, Clear Essence Cosmetics USA, Inc dba Bluefield Associates, Inc. has been recognized for its exports, receiving two prestigious awards: the “IEIBA Exporter of the Year Award” and the “U.S. EX-IM Bank Export-Import Small Business Exporter of the Year” award.
More recently, Clear Essence Cosmetics USA, Inc dba Bluefield Associates, Inc. has also promoted its successful lines into the United States and Canada, providing affordable, effective skincare solutions.
“The company has developed a unique, demographic cross-section of clients that include Hispanic, Asian and Indian customers, as well as those of African descent and skin composition,” says Obioha, adding it has “evolved into a trusted source of products and services for customers of varying skin shades.”
The future looks bright for Clear Essence Cosmetics USA, Inc dba Bluefield Associates, Inc. and its Clear Essence brand as the population growth and wealth of its target market continues to show signs of strength.
According to a report by Target Market News analyzing 2008 statistics, within the U.S. alone, African-American consumers possessed $803B in total earned income. This finding forecasts huge potential in the ethnic skincare channel.